About us

Welcome to SuzieBeauty

SuzieBeauty is more than a beauty brand — it’s a celebration of individuality, confidence, and the richness of African beauty. Founded by Suzie Wokabi, our mission is to create products specifically made for African skin, embracing its diversity, depth, and radiance. Every formulation, shade, and color is carefully designed to complement and enhance the unique tones and textures found across the continent.
From nourishing skincare essentials that restore and protect, to vibrant makeup shades that inspire creativity and self-expression, SuzieBeauty is crafted to empower you to feel your best every day. Our collections offer a wide palette of colors, foundations, lipsticks, and cosmetics designed to match and celebrate African skin tones, ensuring that every individual can find products that feel made just for them. As part of the Flame Tree Group, SuzieBeauty benefits from a foundation of experience, innovation, and quality. This partnership allows us to maintain the highest standards in product development, sourcing, and customer care — so you can trust that every product delivers both performance and luxury.
At the heart of SuzieBeauty is a commitment to individuality. Beauty is not one-size-fits-all; it’s about celebrating who you are and giving you the tools to express yourself authentically. Whether it’s daily skincare, bold makeup statements, or wellness essentials, SuzieBeauty is here to accompany you on your personal beauty journey.
We also prioritize sustainability and responsibility. From its packaging to responsible ingredient sourcing, we strive to minimize our impact on the environment while ensuring that our products are safe, ethical, and effective.
Step into SuzieBeauty — part of the Flame Tree Group — and discover a world where African beauty is celebrated, your glow is honored, and every shade tells a story.